About Me

I’m a product designer with 4+ years of experience designing for growth. At ITVX, the UK’s fastest-growing streaming platform, I led the redesign of subscription management, payments, and account journeys across ConnectedTV, web, iOS, and Android.

I believe the best design lives where user needs and business goals meet. I love working in cross-functional teams, using research, data and AI to guide decisions, and iterating quickly to get the right outcomes.

Outside of work, you’ll usually find me exploring new music, travelling, or chasing the perfect coffee. Always open to conversations about design, growth, or collaboration.